Chippewa Boots has been making rugged footwear since 1901, earning its reputation for durable work boots and outdoor gear. The brand focuses on heritage, craftsmanship, and utility rather than flashy campaigns or culture wars. For customers looking for a product-first experience without rainbow-colored distractions, Chippewa stands tall as a traditional bootmaker.
Chippewa is owned by Justin Brands, which itself is part of Warren Buffett’s Berkshire Hathaway. While Chippewa hasn’t rolled out Pride boots or DEI manifestos, parent companies sometimes bring their own policies into the mix. For now, Chippewa looks non-woke, but keep in mind that Berkshire’s boardroom may not be as rugged as the boots.