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Original Chippewa

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Apparel & Footwear

Chippewa Boots has been making rugged footwear since 1901, earning its reputation for durable work boots and outdoor gear. The brand focuses on heritage, craftsmanship, and utility rather than flashy campaigns or culture wars. For customers looking for a product-first experience without rainbow-colored distractions, Chippewa stands tall as a traditional bootmaker.

Woke Agendas Avoided

Companies To Avoid

Done bankrolling the woke circus? Steer clear of these companies that prioritize hashtags and virtue signaling over their customers. They’re more interested in preaching than delivering products you actually want.