Dior, the quintessential French luxury maison, captivates with its elegant haute couture, ready-to-wear lines, fragrances, cosmetics, jewelry, and accessories, all infused with that signature feminine flair and revolutionary silhouettes like the iconic New Look that reshaped women's fashion post-World War II. Founded in Paris by the visionary Christian Dior, the brand has evolved under creative directors who blend timeless sophistication with modern edge, expanding into global flagships, beauty empires under Parfums Christian Dior, and even lavish collaborations that turn everyday items into opulent statements. Interestingly, Dior's love affair with celebrities, from Hollywood icons to pop stars, has kept it in the spotlight.

On the woke front, Dior doesn't just design dresses; it designs a better world, or so it claims, with enthusiastic nods to LGBTQ inclusion through events and donations that rainbow-ify their image, vocal solidarity with BLM to match those employee contributions, and a suite of ESG, DEI, and racial equity policies that ensure diversity is as tailored as their suits, because why stop at fabulous when you can be fabulously progressive and maybe score some virtue points along the way?

Woke Company Agendas

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Evidence

Dior's Anti-Racism Ally

Dior expresses solidarity as an ally in the fight against racism and senseless acts of aggression. The statement acknowledges the emotions experienced by those affected by such issues.

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Dior's ESG Pillars

Dior structures its commitments around responsible supply chains, environmental protection, and social responsibility. These elements form the basis of the brand's sustainability approach.

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Dior's DEI Initiatives

Christian Dior promotes equal opportunities and supports diverse backgrounds through various initiatives. These efforts underscore the brand's focus on diversity and inclusion.

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Dior's BLM Matching

Dior matches employee contributions to organizations like Black Lives Matter, NAACP, and Dream Defenders. This initiative is part of the brand's response to social justice movements.

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Dior's Pride Conference

Parfums Christian Dior hosted an LGBTQ+ conference for ALL LVMH PRIDE FRANCE, broadcasted worldwide. The event focused on themes of inclusion and diversity within the organization.

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Dior's Queer Fashion Event

The Dior Americas DEI Committee hosted a special event in New York City titled “Queer Impact On Fashion” to commemorate Pride Month. The event highlighted the contributions of queer individuals to the fashion industry.

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