Versace is the bold Italian luxury brand famous for its flashy, Medusa-logoed designs in clothing, accessories, fragrances, and home goods, channeling a rock-star vibe that's all about opulence and sensuality for the fashion-forward crowd. Started by Gianni Versace as a boutique in Milan, it skyrocketed with celebrity endorsements and daring runway shows, surviving tragedy and family drama to become part of Capri Holdings while keeping that signature baroque flair under Donatella Versace's helm.
Versace's strutting the progressive catwalk with DEI councils auditing inclusion like a pre-show fitting, BLM solidarity posts decrying racism while pledging diversity hires that aim to "reflect society," Pride collections turning gold chains rainbow for LGBTQ support, women's empowerment campaigns that feel like feminist flair-ups, and ESG strategies chasing eco-friendly fabrics amid all the jet-set excess.
Versace highlights diversity of people, thoughts, cultures, expressions, and experiences as core to its identity. The brand engages in supply chain practices to maintain social, ethical, and environmental standards.
Donatella Versace featured the Black Lives Matter movement prominently in her Milan fashion show. The event aimed to highlight issues of police brutality and racism through the brand's platform.
Donatella Versace and the CFDA introduced scholarships and programs for LGBTQ fashion students. The collaboration seeks to nurture emerging talent from the LGBTQ community in the fashion sector.
Capri Holdings supported the launch of the Versace Foundation to promote equality, wellness, and safety for the LGBTQIA+ community. The foundation focuses on initiatives that advance these goals within diverse groups.
Versace is donating a portion of sales from its Pride collection items to the Elton John AIDS Foundation. This effort is part of the brand's celebration of global Pride events and support for the LGBTQ+ community.