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Polaris

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Polaris Inc. roared to life in the snowy wilds of Minnesota when three buddies tinkered their way into building the first snowmobile, kickstarting a powersports revolution that's still revving today. They crank out everything from snowmobiles and ATVs to side-by-sides, motorcycles, and boats, dominating the off-road scene with rugged rides built for adventure junkies worldwide. What's revving my interest is how this garage-born outfit grew into a global beast by snapping up iconic brands like Indian Motorcycle, proving that starting with scrap parts can lead to billion-dollar trails, talk about a wild ride from frostbite to fortune.

These snowmobile slingers slide into wokeness with DEI policies that ban discrimination on everything from race to rainbow identities, because apparently even off-road thrills need an inclusive pit stop. They've got ESG reports geared toward green goals like recycling and renewable energy, cut ties with a dealer over anti-BLM rants (hello, racial equity nod), and their human rights stance shouts equality louder than a revving engine. Who knew your ATV could come with such a side of social signaling?

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Evidence

Polaris Black Women Push

The company organized an event for Black women in media to participate in powersports activities. This initiative aims to increase visibility and diversity in outdoor spaces.

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Polaris DEI Framework

The R.I.D.E. Together program focuses on respect, inclusion, diversity, and equity within the company. It includes unconscious bias training and efforts to broaden diverse candidate pools.

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Polaris LGBTQ Protection

The human rights policy prohibits discrimination based on sexual orientation and gender identity in the workplace and supply chain. It promotes equal opportunities and a harassment-free environment.

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Polaris Racial Donations

The company announced donations to local charities focused on racial equality. These contributions were made in response to social events highlighting inequities.

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Polaris BLM Dealer Action

The company required a dealer to transfer ownership due to racist social media posts about Black Lives Matter protesters. This decision aligns with their stance against such views in their retail network.

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Polaris ESG Framework

The Geared for Good initiative outlines commitments to sustainability, community impact, and ethical practices. It includes goals for reducing environmental footprint and promoting responsible operations.

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Polaris Human RightsPolaris ESG Framework

The policy commits to respecting human rights in the workplace and supply chain, prohibiting discrimination based on various characteristics including sexual orientation and gender identity. It emphasizes equal employment opportunities and a harassment-free environment.

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Disclaimer

Here is a list of other brands and companies under Polaris umbrella: Indian Motorcycle, Slingshot, Bennington, Godfrey, Hurricane, RZR, Ranger, Sportsman, GEM, Aixam, Goupil, Kolpin, Pro Armor, Klim, 509, Timbersled.