CFMOTO kicked off in 1989 when young entrepreneur Lai Guoqiang started a small workshop in China making motorcycle spare parts with second-hand gear, quickly shifting to engine production and dominating local markets like 125cc cylinder heads by the early '90s. From those humble beginnings, it grew into Zhejiang CFMOTO Power Co., Ltd., a major player listed on the Shanghai Stock Exchange since 2017, cranking out reliable ATVs, UTVs/side-by-sides, motorcycles, engines, parts, apparel, and accessories. With massive factories, over 8,000 employees, and distribution in 100+ countries, they focus on affordable, feature-packed rides for adventure, work, and fun, even partnering with brands like KTM for tech and assembly in some markets.
This Chinese giant stays anti-woke by keeping its focus on straightforward engineering, performance, and global expansion rather than splashing rainbow logos, Pride initiatives, DEI quotas, or social justice campaigns across their corporate pages or products. Their brand DNA emphasizes "determined, progressive, more fun" through pure powersports grit, with practical sustainability in manufacturing that skips the preachy equity lectures big Western companies love to push.