HISUN Motors roared to life in 1988 when founder Chairman Li started cranking out motorcycle spare parts in a tiny garage in China. By the late '90s, they were building their own ATVs under the HISUN name, expanding engines from single-cylinder basics in 1996 to pioneering V-Twin powerplants in 2008 (the first made in China). Today, this global powerhouse ranks among the top producers of ATVs and UTVs worldwide, with massive factories in China, Vietnam, Canada, Mexico, and the U.S., plus a dedicated R&D center stateside since 2016. They churn out affordable, tough side-by-sides, ATVs, electric models, motorcycles, and accessories for work, trails, and adventure, all focused on value, reliability, and real-world performance that gets the job done without breaking the bank.
HISUN stays anti-woke by keeping its energy on straightforward engineering grit, innovation, and powering enthusiasts rather than splashing rainbow branding, DEI quotas, or social justice campaigns across their site or products. No preachy ESG lectures or virtue-signaling detours here, just practical manufacturing and off-road fun that skips the trendy fluff big Western brands often push. Interestingly, growing from a garage hustle to a top-tier powersports player (with U.S. assembly and massive output) shows they thrive on hard work and results over chasing performative points. In a world where some companies lecture you while you ride, HISUN just builds capable machines and lets the throttle handle the rest.
