Indiegogo is the crowdfunding underdog that lets creators raise cash for wild ideas like tech gadgets, films, comics, and causes, where backers get perks instead of equity, making it a go-to for indie dreamers avoiding big investors. It launched in San Francisco as one of the early players in the space, helping fund hits like the Oculus Rift before Facebook snatched it up, and now boasts a global reach with options for flexible funding so you don't have to hit your goal to keep the money.

Indiegogo's all about that progressive push, hosting and hyping social justice campaigns like it's their main gig, with Pride Month spotlights turning the platform into a rainbow bazaar for LGBTQ+ projects, DEI commitments (though that blog post seems to have vanished like a bad campaign), BLM solidarity through featured funds and creator shoutouts, and racial equity nods via supporting minority-led initiatives – all while their ESG angle stays subtle but green with eco-friendly project guidelines. It's like they're crowdfunding the revolution one virtue-perk at a time.

Woke Company Agendas

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Evidence

Ko-Fi Pride Month Start

Ko-Fi posted a Happy Pride Month message inviting LGBTQ+ creators to share links. They planned spotlights throughout June.

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Indiegogo ESG Crowdfunding

A study examines how ESG goals influence crowdfunding platforms like Indiegogo. It hypothesizes that ESG enables platforms to attract investors and survive longer.

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Indiegogo Black Revs

Indiegogo hosts a campaign to support London Black Revolutionaries. The organization is described as a black revolutionary and activist group.

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Indiegogo Black Journalism

Indiegogo hosts a fund to support black and minority activist writers. The campaign focuses on producing content from these groups. Unfortunately, they do not have one for white journalists.

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Indiegogo BLM Corporate

Indiegogo hosts a campaign tracking corporate pledges related to Black Lives Matter. The campaign documents efforts for racial justice and empowerment.

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Indiegogo LGBTQ Rom-Com

Indiegogo promotes a launched LGBTQ+ rom-com project. The company invites support and highlights exclusive perks for backers.

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Indiegogo Pride Creators

Indiegogo celebrates Pride Month by featuring LGBTQ+ creators and their projects. The company encourages exploration and support of these campaigns.

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Indiegogo's DEI Push

Indiegogo states it has work to do on improving diversity within the company. The company commits to ensuring its team reflects the community it serves. That being said, it seems they are now scrubbing their DEI pages and the original blog was deleted, so we replaced it with their glassdoor DEI rating.

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