Bonfire is the user-friendly custom apparel platform launched in 2012 in Richmond, Virginia, starting out as a simple way for communities to fundraise with t-shirts before expanding into a full-service site for designing and selling merch. Anyone can create campaigns for personal causes, nonprofits, events, or just fun designs, with Bonfire handling printing, shipping, payments, and customer service—no inventory hassles or upfront costs. It's helped raise millions for thousands of sellers through premium tees, hoodies, and more, making it a go-to for creators, groups, and organizations wanting easy, high-quality custom gear.
Why It's Anti-Woke Gold
Bonfire stays refreshingly focused on the tools and community support, with no DEI mandates in their careers section, no equity statements, and zero corporate donations to social justice causes spotted in their about or values. They empower all kinds of campaigns without apparent censorship of conservative views, letting free expression shine on shirts from every angle. That said, they do highlight user-run Pride campaigns in past blog posts and have a Pride Month collection featuring LGBTQ+ support—more like amplifying popular community efforts than forcing an agenda down your throat. Solid neutral ground in a crowded field.
