Yoplait used to be a simple yogurt brand with a happy jingle and cute commercials about fruit. These days, it’s less about dairy and more about diversity. Owned by General Mills, Yoplait now swims comfortably in the alphabet soup of ESG, DEI, and corporate virtue signaling. Instead of just talking about probiotics, Yoplait wants you to know it’s also full of “inclusive cultures,” “diverse representation,” and a “commitment to social progress.” Apparently, the key ingredient in modern yogurt isn’t live cultures, it’s woke culture.

While the yogurt itself might come in strawberry and vanilla, the brand’s messaging comes in rainbow. Yoplait and its parent company have earned perfect scores on the Human Rights Campaign’s Corporate Equality Index for LGBTQ inclusion. The brand has run ads celebrating same-sex couples and promoted social justice and gender equality in international marketing. On top of that, Yoplait participates in ESG and diversity tracking programs, ensuring that even your breakfast can make a political statement.

The good news? The yogurt still tastes fine. The bad news? You are supporting and funding a plethora of social agendas, with a side of yogurt.