Häagen-Dazs has long been known for its creamy ice cream and sleek European branding (even though it was founded in the Bronx). But recently the brand has added more than just sprinkles to its sundaes — it has been scooping up activism right alongside the vanilla. From mural campaigns celebrating LGBTQ artists to diversity-themed ads about “what luxury means,” Häagen-Dazs has leaned into social causes as part of its identity.

While the ice cream itself still holds up, the marketing often feels less like dessert and more like a lecture topped with whipped cream. Instead of focusing purely on flavor, Häagen-Dazs has made “values” a key part of its brand pitch. Customers who just want a pint without the politics might be left reaching for something simpler.