Dollar Shave Club, launched in 2011 with a viral ad screaming "Our Blades Are F***ing Great," revolutionized grooming by mailing cheap, sharp razors , ballooning to $1 billion in sales before Unilever scooped it up in 2016. Their subscription kits, from the humble Humble Twin to the Executive six-blade beast, promise a no-nonsense shave with cheeky packaging that once felt like a middle finger to overpriced brands. It's the everyman's groomer, turning bathroom routines into a laugh without needing a mirror selfie.

But the club's gone full woke under Unilever's umbrella, lathering up with BLM donations, LGBTQ+ youth funding, and diversity campaigns that swapped humor for hashtags. From $100K to racial justice in 2020 to inclusive ads celebrating "all bodies," they've traded razor rebellion for corporate virtue. By 2025, even post-Unilever spin-off, the woke residue sticks like cheap foam, leaving traditionalists itching for a cleaner cut.