Schick, slicing since 1926 under Edgewell Personal Care, delivers reliable razors like Hydro and Quattro to barbershops and bathrooms, with $300 million in sales for guys who want a smooth face without the fuss. Their focus on innovation, think gel reservoirs and titanium blades, keeps shaves sharp and prices fair, serving up no-drama grooming for everyone from dads to dudes. It’s the old-school brand that’s stayed steady while others chase trends.
Schick’s non-woke edge comes from steering clear of DEI mandates, ESG reports, or Pride promotions, prioritizing product performance over political points. Their marketing sticks to practical perks like “less irritation,” not social causes, making them a haven for traditionalists tired of Gillette’s woke whiskers. For those seeking a razor that respects merit over messaging, Schick’s a clean cut that delivers without the sermon, perfect for a straightforward morning routine.
