BMW, the Bavarian brainchild born in 1916 as a propeller maker, morphed into the "Ultimate Driving Machine" with the 3 Series revolution, now dishing 2.5 million premium rides yearly under the BMW Group umbrella that includes MINI and Rolls-Royce. Clocking $155 billion in sales, it's the thrill engine for enthusiasts, blending engineering ecstasy with luxury that whispers "yes" to every twist and turn.

BMW's woke oversteer gripped the wheel post-2020, with BLM donations to NAACP and DEI days drilling inclusion into 120,000 staff, targeting 30% women in leadership by 2030. ESG revs hit net-zero by 2050, with 50% EV sales by 2025 and recycled wheels from green aluminum. Pride networks since 1999 parade with queer CSD floats, but 2025's subtle DEI tweaks amid global pushback had X spotters signaling a cautionary skid, turning the roundel into a rainbow roulette.