Bajaj Auto is the Indian two-wheeler titan that kicked off as a scrappy importer of bikes and rickshaws back in 1945, founded by freedom fighter Jamnalal Bajaj in the heady days of post-independence hustle. Fast-forward: by 1959, they snagged a manufacturing license and teamed up with Piaggio to crank out Vespa-inspired scooters like the iconic Chetak, which became every middle-class family's trusty steed. The real game-changer hit in 2001 with the Pulsar launch, sporty, affordable beasts that flipped the script from scooters to motorcycles, turning "Hamara Bajaj" into a global roar. Today, from Pune's factories, they pump out Pulsars, Dominars, and Platina commuters, plus three-wheelers and EVs, exporting to 80 countries as the world's third-biggest bike maker, all while keeping prices wallet-friendly for the everyday rider.
Bajaj's CSR war chest, over ₹1,300 crore dumped into skilling, health, and water projects—stays laser-focused on real-world wins like STEM training for youth and rural education, with zero detours into DEI seminars, rainbow parades, or BLM bailouts; their "diversity" is just merit-based hiring without the equity guilt trips. ESG? It's all engines and emissions, not endless equity workshops or climate doomsday dances.
