Verano is a major multi-state cannabis operator cranking out premium weed products like flower, edibles, vapes, and concentrates under brands such as Verano, Encore, and Avexia, while running Zen Leaf dispensaries that focus on customer education and a welcoming vibe for medical and recreational users alike. Headquartered in Chicago, it grew from humble beginnings into a powerhouse with cultivation sites, manufacturing facilities, and retail spots across several states, all emphasizing quality control and innovation in the budding industry.

Verano's rolling deep with DEI commitments to boost minority representation in a industry historically stacked against them, Pride Month spotlights and donations to LGBTQ centers like they're hosting the afterparty, social equity pushes via partnerships for cannabis clemency that scream racial justice reform, and ESG nods through sustainability efforts that aim to green up the green.

Woke Company Agendas

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Evidence

Verano's Pride Donations

Verano donates to LGBTQ organizations like Center on Halsted during Pride Month to support community health and well-being. The company hosts volunteer events and promotes inclusion year-round.

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Verano's Anti-Racism Stance

Verano addresses racism in cannabis laws and aims to create opportunities for marginalized communities through inclusive hiring and job creation in underserved areas. The company recruits locally and values diverse backgrounds to promote equity.

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Verano's Equity Commitments

Verano commits to decriminalizing and democratizing cannabis, supporting social equity for communities affected by prohibition. The company backs initiatives for a more inclusive industry through advocacy and partnerships.

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Verano's Mission Green

Verano partners with Mission Green to advocate for cannabis reform, clemency, and social justice, addressing systemic issues from prohibition. The initiative mobilizes employees and customers to support expungements and pardons for nonviolent offenses.

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Verano's LGBTQ Voices

Verano features interviews with LGBTQ team members during Pride Month to foster inclusion and create a safe space for cannabis exploration. The company participates in events, carries Pride-themed products, and supports organizations like Center on Halsted with donations.

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Verano's DEI Drive

Verano emphasizes diversity, equity, and inclusion to address underrepresentation of minorities in the cannabis industry and impacts of prohibition on marginalized communities. The company implements accessible hiring practices, values non-traditional experience, and offers leadership training for professional growth.

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Disclaimer

Here are all the brands under the Verano umbrella to help you make informed purchases: Essence, Avexia, MÜV, Encore, Savvy, BITS, Zen Leaf dispensaries, MÜV dispensaries, Cabbage Club, and Ataraxia.