Heineken

Heineken is the bubbly Dutch brewing behemoth that's been pouring pints of lager love worldwide, crafting iconic green-bottled brews alongside a portfolio of sudsy siblings like Amstel and Strongbow, all while operating breweries that turn barley into barroom banter across continents. Kicking off from a single Amsterdam spot where a savvy businessman snapped up a failing brewery to flip it into frothy fortune, it's grown into a family-steered empire that's as much about global hops as hometown heritage.

But Heineken ferments wokeness faster than yeast in a vat, bubbling over with DEI councils that diversity the tap line-up, LGBTQ ERGs that rainbow every resource group, and anti-racism pledges that echo BLM without the bubbles bursting. They've got ESG strategies greener than their labels, turning corporate reports into eco-epics while virtue-signaling solidarity like it's last call, hilariously ensuring your cold one comes chilled with a chaser of checklists, because nothing pairs with pilsner like a pint of progressivism.

Woke Company Agendas

Evidence

Heineken's Inclusion Boost

Heineken UK advances DEI with networks like Heineken Open and Proud, providing safe spaces for LGBTQIA+ colleagues and allies. Their efforts include training and events to build an equitable workplace culture.

Heineken's ESG Epic

Heineken's "Brew a Better World" strategy integrates environmental, social, and responsible pillars to achieve net zero impact and support UN goals. This framework drives initiatives in carbon reduction, fair labor, and community engagement for a sustainable future.

Heineken's Racism Rebuke

Heineken condemns racism and commits to combating social injustice faced by Black communities through internal actions and broader societal roles. They emphasize fostering an inclusive environment where diversity thrives without discrimination.

Heineken's Pride Pledge

Heineken's Amstel brand celebrates inclusion by partnering with LGBTQIA+ organizations and events to amplify diverse stories and foster acceptance. This ongoing commitment highlights their history of supporting equality, turning brand heritage into a beacon for modern allyship.

Heineken's DEI Drive

Heineken champions diversity, equity, and inclusion through dedicated councils in operating companies that promote gender balance and underrepresented voices. Their approach fosters belonging with training programs and metrics to ensure every employee feels part of the "Joy of True Togetherness." Since nothing screams belonging like forced training programs.

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Disclaimer

Here's the lineup of Heineken's owned brands, those global and regional suds that might lurk in your cooler: Heineken, Heineken Light, Amstel, Amstel Blonde, Amstel Bock, Tecate, Tecate Light, Tecate Platinum, Dos Equis Amber, Dos Equis Lager, Sol, Sol Premium, Cruzcampo, Sagres, Birra Moretti, Affligem, Affligem Blonde, Affligem Double, Affligem Tripple, Żywiec, Starobrno, Zagorka, Zlatý Bažant, Laško, Skopsko, Karlovačko, Krušovice, Brand, Beamish and Crawford, Murphy's, Fürstenberg, Pelforth, Fischer, Desperados, Edelweiss, Strongbow Apple Ciders, Old Mout, Orchard Thieves, Red Stripe, Tiger, Bintang, Lagunitas, Windhoek, Tui, Monteith's, DB Export, Almaza, Sakara, Stella, Alfa, Anchor, Buckler, Bulmers, Carta Blanca, Gosser, Grimbergen, Kaiser, Kilkenny, Primus, Puntigamer, Reeb, Samba, SB, Sokol, Solbrew Lager, Specjal, Stolichno, Tafel, Weifert, Zajercarsko, Zipfer, Ariana, Bedele, Bintang Radler, Birra Ichnusa, Calanda, Corgon, Eichhof, Fayrouz, Gold Crown, Harar, Hinano, Jillz, Kelt, Kingfisher, Královský Ležák, Maes, Malta, Maltina, Mort Subite, Mutzig, New Castle Brown Ale, Niugini Ice, Panama, Parbo Bier, Parbo Stout, Piton, Prestige, Soproni, Star, Turbo King, Vitamalt, Desperados Black, Desperados Mojito, Desperados Red, Desperados Sangre, Bia Viet, Biere Larue, Botchkarev, Ochota, Zywiec, Savanna, Hunter's, Amarula, 4th Street, Klipdrift, Nederburg, Richelieu, Viceroy, J.C. Le Roux, Pongracz, Bain's, Two Oceans. And let's not forget key subsidiaries like Asia Pacific Breweries, DB Breweries, Central de Cervejas, Athenian Brewery, Al Ahram Beverages Company, Sedibeng Brewery, Heineken Beverages, United Breweries, Lagunitas Brewing Company, Cuauhtémoc Moctezuma, Namibia Breweries Limited, Harar Brewery, Bedele Brewery, Bralirwa Brewery, Brarudi Brewery, Pivovarna Laško Union, and Amstel Jordan Brewery.

Heineken

Woke Company Agendas

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