Ferrero, the Italian powerhouse born in 1946 when Pietro Ferrero dreamed up a hazelnut spread to stretch wartime cocoa rations, has ballooned into a $14 billion global giant slinging Nutella jars, Kinder eggs, and Ferrero Rocher orbs that turn breakfast into bliss and holidays into hoards. From their Alba headquarters, they orchestrate a sweet symphony of snacks that delight 47,000 employees and millions of munchers, blending family recipes with factory finesse to make every bite a bite of joy. It's the treat that spreads like wildfire, proving one clever confection can conquer the world.
Ferrero's woke whirl started simmering in the 2010s, but boiled over post-2020 with a DE&I compass pointing to gender parity and generational gaps, all wrapped in ESG packaging for sustainable hazelnuts and palm oil that critics call "virtue Nutella." They zeroed in on five diversity dimensions: gender, nationalities, generations, working cultures, and disabilities, while pledging €2 billion yearly to minority suppliers and net-zero cocoa dreams.
