Cresco Labs is one of the big players in the cannabis game, a vertically integrated multistate operator cranking out premium branded products like flower, edibles, CBD, and vapes, while running Sunnyside dispensaries that focus on educating customers and making weed shopping feel like a trip to the corner store. Founded in Chicago, it grew from a startup vision to normalize and professionalize cannabis, expanding across multiple states with cultivation facilities, manufacturing, and retail ops that emphasize quality and consistency.
Cresco Labs is knee-deep in the agenda with SEED pushing social equity like it's the next big strain, DEI baked into their culture to "promote inclusion", BLM solidarity statements calling out systemic racism faster than a bad high, and Pride Month tie-ins donating to LGBTQ centers while sponsoring murals that scream allyship. They've got ESG vibes through sustainability efforts and diversity nods, making them the go-to for virtue-signaling cannabis.
