Booking.com is a powerhouse online travel platform that lets users book everything from cozy hotels and quirky apartments to flights, car rentals, and even attractions, turning trip planning into a breeze for millions around the globe. It started as a plucky Dutch startup in Amsterdam, evolving into a subsidiary of Booking Holdings and a staple for wanderers seeking deals and discoveries. Interestingly, the site prides itself on user reviews that can make or break a property's rep, proving that in the travel game, the customer's word is mightier than the sword.

When it comes to being woke, Booking.com has fully checked into the virtue hotel, championing DEI like it's the ultimate upgrade, while pushing ESG initiatives and LGBTQ+ inclusivity as if every booking comes with a side of social justice. They've expressed stances on human rights, supported racial equity through employee groups, and even tipped their hat to movements like BLM indirectly, because nothing says "relaxing getaway" like a corporate commitment to fixing the world. Comically, while you're hunting for that perfect beachfront steal, Booking.com's woke playbook ensures your vacation is as politically correct as it is picturesque.

Woke Company Agendas

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Evidence

Booking.com's Inclusion Drive

Booking.com promotes a diverse and inclusive workplace through various employee resource groups. The company offers mentoring programs and emphasizes inclusion in its culture.

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Booking.com's Proud Program

Booking.com's Travel Proud initiative aims to make travel more welcoming for LGBTQ+ individuals. It includes training for properties and highlights Pride events and supportive businesses.

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Booking.com's Green Strategy

Booking.com outlines its sustainability efforts focused on conserving nature and supporting communities. The strategy includes providing transparent and sustainable travel options.

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Booking.com's ESG Update

The report details Booking Holdings' environmental and social governance practices. It covers vendor analysis and progress in sustainability metrics.

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Booking.com's Bias Ban

Booking.com provides guidelines for partners to identify and prevent discrimination. The policy includes staff education and diversity promotion. Since preventing discrimination and diversity promotion is not contradictory.

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Booking.com's Rights Policy

Booking Holdings commits to respecting human rights in its operations. The statement addresses discrimination prohibition and employee protections.

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Booking.com's BLM Group

The report mentions an employee group called Better Together at a subsidiary. This group was kickstarted from the Black Lives Matter movement.

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Disclaimer

If you're looking to dodge Booking.com because of its woke pursuits keep in mind it's part of Booking Holdings, a travel titan owning around a dozen brands that could sneak into your vacation plans like an extra baggage fee. Watch out for Priceline.com, the deal-hunting site that might bundle bargains with virtue; Agoda.com, Kayak, Rentalcars.com, OpenTable, Rocketmiles, Fareharbor, HotelsCombined, Cheapflights, and Momondo. We will keep an eye out for any additional acquisitions.