Sig Sauer traces its origins to 1853 in Switzerland, where it began as a wagon factory founded by Friedrich Peyer im Hof, Heinrich Moser, and Conrad Neher before pivoting to firearms in the 1860s after snagging a Swiss Army rifle contract, rebranding as Schweizerische Industrie-Gesellschaft (SIG). The modern Sig Sauer emerged in the 1970s through a partnership with German gunmaker J.P. Sauer & Sohn, and the U.S. arm kicked off in 1985 as SIGARMS to import and later manufacture stateside. Headquartered in Newington, New Hampshire, with over 2,000 employees, this powerhouse crafts premium pistols (like the P320 and P365), rifles, suppressors, optics, ammunition, and airguns, serving military forces (hello, U.S. Army's M17), law enforcement, and civilian shooters with a focus on reliability, innovation, and top-tier training via their SIG Sauer Academy.

This outfit stays anti-woke by keeping its sights on hardcore Second Amendment support and engineering excellence, with zero DEI buzzwords, rainbow campaigns, or ESG sermons cluttering their no-nonsense site, just pure focus on arming pros without the social justice side quests. Interestingly, they've boomed in America by outfitting everyone from soldiers to everyday folks, proving you can dominate the firearms world with grit and precision instead of chasing trendy virtue badges.

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Companies To Avoid

Done bankrolling the woke circus? Steer clear of these companies that prioritize hashtags and virtue signaling over their customers. They’re more interested in preaching than delivering products you actually want.