Kifaru is a rugged outdoor brand crafting premium backpacks, tactical packs, and shelters like teepees, all geared toward serious hunters, hikers, and military types who need gear that won't quit in the backcountry. Founded by a backpacking pioneer who previously started another iconic pack company, it began as a family-run operation in Colorado, emphasizing modular designs and American-made quality from domestic materials, now sewn in the Rockies for that extra dose of durability. They've innovated with frames that haul heavy loads like a champ, evolving from hunting essentials to full-on adventure kit that's as tough as its Swahili namesake, meaning "rhinoceros."

Kifaru keeps things blissfully anti-woke by ignoring the DEI checklists, ESG eco-shaming, and any BLM or Pride pandering – no rainbow rhino logos or equity workshops here, just straightforward gear without the political baggage. They focus on building bombproof products for folks who prioritize function over feelings, letting you trek without a side of corporate guilt. Interestingly, their no-BS American pride has cult followers chuckling at how "inclusive" brands turn every campout into a sensitivity seminar . Kifaru's just rhino-charging ahead, unapologetically.

Woke Agendas Avoided

Companies To Avoid

Done bankrolling the woke circus? Steer clear of these companies that prioritize hashtags and virtue signaling over their customers. They’re more interested in preaching than delivering products you actually want.