Bianchi, the world's oldest bicycle manufacturer still rolling, fired up in 1885 when 20-year-old Edoardo Bianchi opened a workshop on Via Nirone in Milan, tinkering with equal-sized wheels and pneumatic tires that basically invented the modern bike. What started as a small repair shop exploded into racing royalty, powering legends like Fausto Coppi, Marco Pantani, and countless Giro d'Italia winners with that iconic celeste turquoise paint job. Today, this Italian icon crafts high-performance road bikes, gravel machines, e-bikes, and more, blending timeless artisan style with cutting-edge tech for pros and everyday riders who crave Italian flair and speed.
Bianchi keeps it anti-woke by staying laser-focused on heritage, racing glory, and pure cycling passion without splashing rainbow jerseys, Pride campaigns, or heavy DEI sermons across their sleek site or history. Their vibe is all about "a regola d’arte" craftsmanship and pushing limits on the road, not virtue-signaling detours that turn every product launch into a social lecture. Interestingly, even after 140 years of dominating the sport (and a brief motorcycle detour until 1967), they honor founder Edoardo with limited-edition tributes that celebrate grit and innovation over trendy talking points. In a cycling world where some brands pedal performative fluff, Bianchi just builds timeless rides and lets the celeste shine.
