Bass Pro Shops is built from the ground up on hunting, fishing, and the outdoors, not progressive messaging. The company champions conservative values, supports veterans, and emphasizes conservation over identity politics. In 2017, Bass Pro Shops purchased Cabela’s, bringing the two largest heritage outdoor retailers under one umbrella while keeping the traditional focus intact. While political donations from leadership exist, Bass Pro has a policy of not making brand merchandise or campaign activism part of retail sponsorships. If you want rugged gear and a brand that mostly sticks to its roots, Bass Pro Shops remains one of the strongest alternatives.