ACE Rent A Car is the scrappy discount rental outfit that kicked off in 1957 with a couple of car washes in Indianapolis, founded by buddies Robert Sorensen and Ken Osterand who added a fleet of 10 Volkswagens in 1966 to scratch the local itch for affordable rentals. Evolving from Airways Rent A Car to co-founding a franchise system in 1969, they rebranded to ACE in the 1980s, grew through family hands after Sorensen's passing, and sold operations to a bigger player in 2014 while keeping the independent spirit alive. Today, with over 300 locations in dozens of countries, they sling low-mileage cars, SUVs, vans, and specialty rides at budget prices, mainly at airports for travelers who want wheels without the wallet drain.
ACE keeps the road clear of virtue-signaling speed bumps, with zero rainbow rebrands, Pride donations, or DEI buzz on their site or feeds, letting them focus on cheap rentals instead of equity workshops that turn counters into confession booths. No BLM shoutouts or social justice joyrides either; their global network of independents stays refreshingly free of the agenda overload.
