PayPal Studies Giving Trends

PayPal's research on Generation Z and Millennial donors in Canada reveals that while these groups express support for diverse causes including racial equity and LGBTQ advocacy, the report only provides limited disaggregated findings on ethnocultural expressions without quantifying specific giving trends or patterns for these areas. The spotlight on diverse identities highlights initial learnings for select groups but emphasizes that further research is needed to understand how ethnocultural diversity shapes philanthropic behaviors related to racial equity and LGBTQ support.